9 AI Logo Generators for Small Businesses in 2024 (2024)

When you think of Nike, you immediately think “Just do it” and envision a white tick in your mind.

Having a memorable logo creates a strong impact on customers, especially if you build your brand over a long period of time.

Yet creating the perfect logo for your small business can be a daunting task. And hiring a professional graphic designer is expensive and time-consuming.

Thankfully, AI-powered logo generators provide a quick, easy, and affordable way to design a high-quality logo yourself.

I’ve tested and compared thirteen AI logo generators on the market. Each platform based on features, customizability, pricing, ease of use, and logo quality.

To help you determine which platform best fits your needs, here is an overview comparing features among the top five generators:

Methodology

Our testing methodology was simple. We just looked for an AI logo maker that could create logos generated by AI.

All of the AI logo makers requested that you share what your business name is and what type of industry it’s in. In this case, I wanted to create a logo for my fictional small eCommerce business, Glowssentials, that sells bakuchiol serum (a plant-based anti-wrinkle product).

After each AI tool produced a logo, I tested how easy it was to edit different aspects of the logo, such as the text, color palettes, and shapes.

The 9 Best AI Logo Generators for Small Businesses

Based on the criteria outlined above, we have selected different AI logo generators for various audiences.

Looka: Best overall AI logo generator

Looka is our top pick for small business logo design thanks to its combination of ease of use, customizability, and affordability.

This powerful logo maker uses artificial intelligence to instantly generate logo ideas matching your business name and industry. You can select your preferred colors, symbols, and fonts from their extensive galleries.

Looka provides full editing capabilities so you can customize each element of your logo. For example, you can change the icon placement, font size and color, background, and more until your logo is perfect.

Once you’re satisfied, you can download logo files in JPG, PNG, PDF, and SVG formats starting at just $20 for unlimited commercial use. Their SVG vector files are ideal for resizing your logo without losing image quality.

Looka also provides complimentary social media templates so you can quickly apply your new logo across your business’s online presence.

Price: Logo files starting at $20 one-time fee

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DesignEvo: Best tool to test your logos

DesignEvo is a user-friendly AI logo generator with a generous free version, making it ideal for startups and entrepreneurs on tight budgets.

This logo creator provides thousands of templates featuring diverse fonts, icons, graphics, and color schemes. Simply select a template and customize it by tweaking colors, text, and other elements in their editing interface.

While DesignEvo’s free version only allows you to download low-resolution PNG files, their Pro paid plan unlocks high-res JPG and SVG downloads for just $24.99. Paid subscribers gain access to a private library of exclusive templates as well.

DesignEvo does not automatically generate logos tailored to your business name like some other AI platforms. However, the thousands of templates provide ample starting points to design a logo that captures your brand identity.

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Price: Free version available; $24.99 one-time fee for one logo

Wix Logo Maker: Best Integration with Wix Websites

The Wix Logo Maker allows you to design a logo tailored to your brand that integrates seamlessly with Wix website building tools.

After entering your business name and preferences, Wix’s AI generates multiple logo options. You can customize the logo with their editing tools, changing the text, icon, colors, fonts, and more.

Once finalized, your logo auto-populates throughout your Wix website editor. This enables consistent branding across your web presence.

The logo maker is free with premium Wix plans. Non-Wix users can also access the tool starting at $7.50 per month. Overall, it provides an affordable integrated solution for startups looking for logo and website in one.

Price: Free with premium Wix plans, otherwise $7.50 per month

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Price: Free with premium Wix plans, otherwise $7.50 per month

Tailor Brands Logo Maker: Best for Complete Branding Suite

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Tailor Brands stands apart from basic logo generators by providing a full suite of branding and marketing tools.

After creating your logo with their user-friendly AI software, you gain access to tailored business card designs, social media assets, letterheads, presentation templates, and more. This allows you to quickly implement a professional brand image across your business.

Tailor Brands offers three paid monthly subscription plans, ranging from $6.95 to $49.95 per month. Each plan provides additional features, although it might be overkill if you’re just starting out and don’t need that much design power for your logo.

If you want to give it a trial run, you can download a watermarked preview of your logo for free.

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Price: Plans from $6.95 per month

Designs.ai allows users to create professional-quality logos, videos, presentations, and more with ease.

What sets Designs.ai apart is how the AI-powered logo maker makes it simple to create a logo. The onboarding process asks additional questions and provides explanations behind each design choice to help you decide if this is the right look for your brand.

Once my logo was ready, the drag-and-drop design editor made it easy to tweak any aspect.

This platform caters to a wide range of users, including solopreneurs, entrepreneurs, freelancers, agencies, and businesses seeking efficient design solutions. It’s particularly beneficial for individuals without extensive design skills, as well as social media marketers in need of quick, engaging video content.

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Hatchful Logo Maker (by Shopify): Best free AI logo generator

Known as one of the best eCommerce platforms, Shopify offers a free logo creation tool for your business using AI technology.

Setting up an eCommerce store is fairly straightforward. I didn’t expect creating a logo to be this easy with Hatchful, especially for free.

You can choose from over 100 logo templates across various styles. After you provide the shop name and choose the style, you can edit the final design where you can change icons, fonts, and color palettes. Then you can download the files after you sign up.

I received assets for Twitter, Instagram, Facebook, LinkedIn, Pinterest and YouTube within seconds. Pretty impressive.

However, while Hatchful is straightforward for editing and accessibility, the logo designs tend to be more generic, and the customization options are somewhat limited compared to paid alternatives.

I recommend Hatchful for solopreneurs, startups, and freelancers looking for a no-cost solution for logo design, although those in need of high-quality, commercial-grade logos might look elsewhere.

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Logo AI: Best for quickly creating a custom logo

Logo AI is a good choice for startups, entrepreneurs, agencies, and businesses who want to create custom logo designs without starting from scratch.

Offering hundreds of AI-generated templates, Logo AI simplifies logo creation by suggesting color palettes, icons, and fonts.

It also provides a branding kit and a comprehensive style guide, making it a robust tool for creating a cohesive brand identity. Logo AI is best suited for those who want to avoid the generic logo designs typical of free tools and are willing to invest in a more personalized logo that can be extensively customized to meet their branding needs.

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Turbologo: Biggest template library

Turbologo has a huge libray of logo and brand kit templates, making it easy to quickly cobble together a custom logo that’s tailored to your brand’s needs.

The AI logo generator analyzes your inputs to recommend designs, colors, icons, and fonts that matches your brand identity. While it provides a balance between automation and customization, designers looking for complete creative freedom might find it limiting.

Turbologo is useful for entrepreneurs, startups, and businesses seeking a logo that stands out without the complexity of design software.

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BrandCrowd: Best for Crowdsourcing Logo Ideas

BrandCrowd provides an interesting twist on AI logo generators by crowdsourcing concepts from designers around the world.

Once you enter your company or brand details, BrandCrowd instantly produces 100+ initial ideas. You then rate your favorites and they further iterate and refine the best logos based on your feedback.

This crowdsourced approach synthesizes elements of AI automation and human creativity. BrandCrowd reviewers particularly praise the diversity of design styles they produce.

Starter packages begin at $145. For small business owners who want unique concepts from various perspectives, BrandCrowd makes logo design a collaborative process.

Price: Logo packages from $145

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Picsart: Best for quickly editing photos on your phone

Picsart is a comprehensive creative platform that merges traditional editing tools with innovative AI capabilities, including logo and image generation. Aimed at social media creators, bloggers, and entrepreneurs.

If you quickly want to produce images on the go while having the ability to edit the designs, Picsart has a mobile app made just for this purpose. The design interface is simple enough to use and it’s easy to change font styles, color palettes, and edit the image.

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What is an AI Logo Generator?

An AI logo generator is an online software tool that leverages artificial intelligence and machine learning to instantly create unique logo options based on your business name and design preferences.

After inputting your company or brand name, the AI scans its database of images, fonts, colors, and graphic elements to generate logo suggestions. The logo generator then allows you to customize the logos by changing colors, symbols, fonts, and more until you have the perfect design.

AI logo generators eliminate the need for extensive graphic design skills. Within minutes, you can have professionally designed logo options for your business or brand.

Benefits of Using an AI Logo Generator

There are several pluses to using an AI tool to create your logo.

Speed and Convenience

The automated technology behind AI logo generators allows you to create multiple logo options within seconds or minutes. There is no need to wait days or weeks to receive logo concepts from a graphic designer.

Affordability

Most AI logo generators offer a free basic version, allowing you to design a logo at no cost. Paid plans start around $20 for a one-time download fee — much less expensive than hiring a designer.

Easy to Use

The user-friendly platforms require no graphic design expertise. Simply input your preferences and tweak the settings, and the AI handles the design work.

Style Variety

AI logo generators pull from vast databases of fonts, colors, graphics, and design elements. This allows you to explore diverse styles to find the perfect logo for your brand.

Download Multiple Formats

AI logo generators allow you to download your finished logo as PNGs, JPGs, PDFs, SVGs, and other formats. This ensures you have the files needed for web, print, and other applications.

Factors to Consider When Choosing an AI Logo Generator

As useful as these tools are, not all AI logo generators are created equal. As you evaluate the various options, keep these factors in mind.

Quality of Logos Generated

Carefully examine logo samples from the generator. Do they appear modern, professional, and visually appealing? The AI should produce polished logo designs, not amateurish results.

Degree of Customization

Look for a logo maker that allows you to customize the color scheme, fonts, iconography, and other elements through an editing interface. More customization yields a logo tailored to your brand.

User-Friendliness

The logo generator should have an intuitive interface that is easy to navigate. There should not be a steep learning curve to operate the basic features.

File Formats

Ensure the platform provides the logo file formats you need for both digital and print usage. Common file types include JPG, PNG, PDF, and SVG.

Price

Some logo generators offer limited free plans. Paid options range from one-time fees around $20 to monthly subscriptions from $10-$30. Compare pricing to find the best value.

Customer Support

Consider whether the logo generator provides any degree of customer support in case you need assistance. At minimum, look for email and chat support.

Tips for Designing Your Logo

While an AI logo maker Follow these tips when using an artificial intelligence logo maker to ensure you end up with an effective, high-quality logo:

Here are the 5 practical tips expanded, with 150 words of content under each:

1. Do thorough research beforehand

Before putting digital pen to canvas, you need to gather information first. This means putting in time to research your brand identity, target audience, competitors, and intended use cases. Spending time upfront understanding the context around your logo will help guide you in making effective design choices.

Research your brand identity by clearly defining your values, personality, and what makes you unique. It sounds obvious, but being able to communicate your brand’s identity through your visuals and logo makes it easier for your target audience to resonate with your brand.

If you’re looking for inspiration, you can always study your competitors’ logos and visual identities to determine what styles and themes are already prominent in your industry. This will help you find opportunities to make your logo stand out.

Finally, identify where your logo will be used most – your website, packaging, social media, etc. This will impact decisions like shape, orientation, and complexity.

2. Start with rough sketches

Before jumping into digital design tools, start by sketching out preliminary logo ideas on paper. This allows you to quickly record concepts and experiment with different shapes, symbols, fonts, and layouts. Sketching gives you the freedom to be creative without being limited by the constraints of design software.

Since these are just initial ideation sketches, don’t worry about drawing perfect shapes or a polished finish. The important thing is quickly capturing the ideas in your head. Refinement of your sketches can come later in the design process through iteration.

Starting with rough sketches makes logo design accessible for design novices. Even if you don’t consider yourself artistic, anyone can pick up a pen and paper to explore logo concepts. Let sketches provide the bones of your design, and leave digitization for when your ideas are more fully formed.

3. Limit the color palette

When designing your logo, resist the urge to incorporate too many colors. Branding experts recommend limiting your color palette to two or three colors. A tightly focused color palette keeps your logo design simple and cohesive.

Consider the meaning you want your brand colors to convey. For example, blue represents professionalism, green is connected to nature, and red signifies excitement. Review your brand attributes and target audience to select logo colors that are appropriate.

Remember that your logo must function in black and white for certain applications. Test it without color to ensure the symbol or typography stands on its own. Limiting your color palette also allows the few colors you do choose to make a bold impact.

4. Prioritize readability

For a logo to be effective, it absolutely must be readable and recognizable at small sizes. This is especially true for digital applications where your logo may be displayed as little as 16×16 pixels. When designing your logo, regularly test how it appears when scaled down.

To optimize for readability, avoid intricate details that may get lost or bleed together when minimized. Keep shapes and lines thick enough that they don’t become faint. Use a sans-serif font for maximum clarity, and make sure letterforms don’t have gaps that close up at small sizes.

Readability should take top priority. If your logo retains its legibility and brand recognition when sized down, you have succeeded. Keep shapes bold, fonts simple, and details minimal.

5. Gather feedback

Once you have one or more logo options, seek feedback from others. Get reactions from your target audience and people unfamiliar with your brand. Ask specific questions to assess if your logo quickly communicates your brand identity.

Show your logo mockups on intended backgrounds like your website and social media to evaluate real-world effectiveness. Identify any issues that are raised with recognition, legibility, or resonance. If certain emotions are intended, determine if those feelings are elicited.

Be open to constructive criticism. Objectively incorporate this feedback to refine and strengthen your logo design. Having others provide perspective allows you to see your logo with fresh eyes and make improvements accordingly.

Ready to create your own logo?

In navigating the array of AI logo makers, we’ve laid out the groundwork to empower your brand’s visual identity. Now, it’s over to you to make your own.

If you’re still unsure about using an AI tool to create a logo and want a more hands-on approach, why not try to create one with Piktochart?

We have a large library of professionally designed templates for you to pick and choose from. You can borrow elements from several templates that you like, and tailor your design so it truly reflects your brand. Start shaping the future of your brand’s identity by signing up for free today.

FAQs About AI Logo Makers

Here are answers to some frequently asked questions small business owners have about using artificial intelligence-powered logo generators:

Are AI-generated logos copyrighted?

Royalty-free use of AI logos for commercial purposes is typically included in pricing packages. However, you often will need to confirm if trademark registration is included, or if you need to file separately.

How can I get a refund if I don’t like my logo?

Most reputable logo makers offer money-back guarantees if you are unsatisfied with the logos produced. Guarantee periods range from 30 to 100 days from purchase.

How do I select the right logo for my brand?

The ideal logo reflects your brand identity and industry while being visually striking. Compare logos and their color palettes against your brand style guide. Seek unbiased input from others.

Should my logo include graphics or just text?

Incorporating relevant graphics or icons can make your logo more distinctive and memorable. But a text-only logo offers simplicity and flexibility. Consider your brand identity and audience preferences.

How much do AI logo makers cost?

Prices range from free basic generators to $300+ for access to professional designers. Simple DIY generators average $20 to $40 in one-time fees, while subscriptions average $15 to $30 monthly.

How do I know if my logo is high quality?

Indicators of a quality logo are sharp image resolution, balanced visual elements, thoughtful use of color, readable fonts, a cohesive style, and versatility across applications.

By leveraging AI-based logo generators, small businesses and entrepreneurs can now create customized, high-quality logos in minutes and on tight budgets. Just be sure to optimize the technology by providing clear directional inputs and taking full advantage of customization tools.

With an effective logo conveying your unique brand identity, you can build engagement and loyalty with customers and better compete in your industry. The wide range of user-friendly, affordable logo design platforms makes establishing a professional brand image achievable for businesses at any stage.