What are the best ways to design easy-to-understand infographics? (2024)

As i do, To make an infographic that is easy to understand, aim at simplicity and clarity. Visual hierarchy should be clear; the text should be concise while intuitive icons or symbols are used. For readability purposes, legible fonts have to be chosen because color palettes should be limited in order not to confuse viewers. Organize the information in a logical manner with effective spacing. Gauge comprehension of your infographic by trying it out with a diverse audience and making any modifications necessary.

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One of the features I like about infographics is self-description. With few phrases and images, you can say a lot.If you want to create infographics that leave a lasting impression, limit the text. Instead of writing lengthy words or sentences, use key points. Furthermore, ensure your designs are well aligned. Using unclear fonts can also render your infographics useless. Therefore, write with clear fonts like Ariel, Time New Romans, etc.To ensure your infographics serve their purposes, endeavor to share them with a diverse audience and assess the feedback critically.

→ Organiza la información de forma secuencial y jerárquica.→ Divide la infografía en secciones con títulos y subtítulos claros.

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O infográfico nada mais é que a representação de uma história, que deve ter um começo, meio e fim. Ele funciona como um mapa, que tem o objetivo esclarecer, através de elementos visuais, a condução desta história, ampliando a capacidade de entendimento da audiência. Por isso a estrutura deve ser criada inicialmente em formato de roteiro. Após uma análise deste roteiro, deve-se selecionar as palavras-chave, os dados importantes que serão destacados e buscar referências visuais que possam ser aplicadas na construção do gráfico. Feito isso, montar o esboço do esqueleto da estrutura e validar se ele tem lógica e fácil entendimento pela audiência.

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→ Usa solo los datos relevantes para tu tema y objetivo.→ Presenta los datos de forma clara y concisa, utilizando gráficos, tablas o viñetas.

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The purpose of infographic is to communicate information in as snackable format as possible. So dumb everything down, don't stuff your copy with jargons, use element and data that is compatible with user understanding. Data is heavy to retain, so the focus on keeping the language as simple and uncomplicated as possible.

Making your message stick through visual analogies is a good tactic to consider. There are really obvious ones like illustrating the growing of a business through visuals around mountain climbing. Another one could be financial health as a garden. Strong revenues could be represented by flourishing plants, while expenses could be shown as weeds that need to be managed. Another example is mapping customer journeys as a board game. Each stage of the journey is a different square, with pitfalls representing challenges and ladders for shortcuts or successful strategies, making the process engaging and easy to grasp.Each example uses analogous images to make concepts easier to understand and remember.

Hoje com as ferramentas de inteligência artificial é muito mais fácil obter acesso a bancos de imagens, formatos de design e framework para criação de infográficos. As ferramentas de IA também facilitam a construção do próprio gráfico, pois ofertam ampla quantidade de opções de modelos que podem se facilmente visualizadas e testadas, além da possibilidade de edição e customização, dando total liberdade para os criadores deste contéudo.

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→ Incluye leyendas, etiquetas y pies de foto para explicar los datos y gráficos.→ Usa un lenguaje sencillo y evita la jerga técnica.

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Denzel Washington said: "talk to me as if I were 3 yrs-old".And this is powerful as instantly we tell our brain not to bother with too much information.I find that the best to finetune infographics (and work in general) is to share them with a sample audience or colleagues to gather feedback.A tip to ensure greater results is to select individuals with varying levels of familiarity with the subject to check if your content comes across or not.

Infographic is combination of words & design. You need to focus on Keywords/ key messaging & build a story line first. Neither the written words nor the imagery should overpower. There needs to be a balance. Some easy ways to to do is to staying focused and to-point. Don't try to include everything in one Infographic. Clarity is prime objective.

Interactive graphics are going to be big this year. Incorporate clickable elements in your graphics, allowing users to explore data points or receive pop-up explanations. Here's an example.Data-driven Map with Hover Effects: Design a map infographic where users can hover over or click on different regions to display statistics, trends, or facts about those areas. This is particularly effective for displaying demographic information, environmental data, or market trends across geographical locations. Tool: "Tableau Public" offers capabilities to create interactive, data-driven maps that can be embedded into websites or shared directly, allowing for in-depth exploration of geographic data.Go forth and play!