This Is Your Sign to Start Wearing Purple Blush (2024)

Purple? As a blush color? While unexpected, this makeup trend has captivated everyone from professional makeup artists to beauty lovers on TikTok — and the results are surprisingly natural-looking and flattering on fair, medium and deep skin tones.

While purple is a color that may seem bold at first, once it's correctly applied to cheeks and blended in, it's far less dramatic than you might be envisioning. Think sugar plum cheeks on olive complexions, a light dusting of lavender on fair skin and bold berry shades popping against deep brown skin tones.

Ahead, professional makeup artists share their top product picks and application tips, including which shades are best for different skin undertones.

Meet the experts

  • Maya René is a celebrity makeup artist based in New York City.
  • Emily Dimant is a professional makeup artist based in Los Angeles, California.
  • Jonet Williamson is a professional makeup artist based in Atlanta, Georgia and New York City.

How to pick the right purple blush for your skin tone

In order to choose the most flattering purple blush for your complexion, start by identifying your skin undertones (cool, warm or neutral), then look to the color wheel to find complementary combinations.

Purple is opposite yellow on the color wheel, which means purple blush looks especially good on yellow and warm undertones. For those with cooler undertones, purple blush can pull out your skin's pinker side, but you can neutralize that effect by opting for a true purple or a bluish tone, says Williamson. For those with neutral undertones, you're lucky: Any shade of purple blush will suit your complexion.

To be clear, choosing a blush color of any type is all about personal preference and experimentation. But if you're looking for some general guidance, we asked René, Dimant and Williamson to break down which purple blush pigments are most compatible with different skin tones:

For fair to light skin

Those with fair complexions and cool undertones should opt for a subtle wash of light lavender or lilac blush. René loves NARS' Afterglow Liquid Blush in Soft Lilac because its buildable formula makes it easier to control the intensity of its muted lavender color. "It blends beautifully into the skin," she says. Another option for cool-toned cheeks: Glossier Cloud Paint in the color Wisp, which will leave you looking fresh and dewy.

For those with fair skin and warm undertones, try a subdued purple with a tinge of mauve or soft plum. Dimant recommends Tower 28 Beauty's BeachPlease Cream Blush in After Hours, which is made with a hydrating blend of castor seed oil and aloe vera extract that appears dewy on dry, sensitive skin.

Meanwhile, Good Housekeeping Institute Beauty Lab Senior Chemist Sabina Wizemann dabs Kulfi's Mehndi Moment Cream Blush in Lucky Lotus onto her cheeks for a flush that she says looks like returning "from a brisk walk in the cold." While it isn't overly pigmented, she says the plum blush has staying power on her fair skin throughout the day.

For medium to olive skin

Vivid purple hues look especially great on medium skin tones. For those with cool undertones, René says deep plum or violet blushes complement best.

The about-face Cheek Freak Blush Balm in Score is a popular pick on TikTok amongst those with olive complexions and cool undertones. GH Beauty Director April Franzino also recommends Yves Saint Laurent's Nu Tint in the sheer plum shade Nu Chills for achieving that "no-makeup" makeup look, saying that its nourishing formula is ideal for her perpetually dehydrated skin (and lips!).

This Is Your Sign to Start Wearing Purple Blush (5)

Yves Saint Laurent Nu Lip & Cheek Balmy Tint

This Is Your Sign to Start Wearing Purple Blush (6)

about-face Cheek Freak Blush Balm

If you have warm undertones, rich wine shades will bring out olive and golden hues. Namely, Juvia's Place Liquid Blush packs intense pigment and lasting payoff, says Wizemann. Given its pigment, she recommends blending it onto your hand first, then dabbing it on with a denser brush.

Franzino also raves about the highly pigmented, wine-colored Framboise lip and cheek tint from Yolaine, explaining that its airy mousse texture blends nicely, with a small amount going the distance.

For deep skin

When it comes to blush for dark skin tones, deep purples work especially well, René says. Colors like eggplant won't wash out cool undertones. For that reason, Dimant and Williamson recommend Half Magic's Cheek Fluff Soft Blur Cream Blush in Only Drama. (Dimant also suggests layering powder on top of a cream for a high-glam look.)

When the purple trend took off earlier this year, NUDESTIX helped lead the charge with its Nudies Cream Blush All-Over-Face Color in Moodie Blu, a cool, deep eggplant. One TikTok user found it blended easily into a stunning matte finish on her dark skin.

This Is Your Sign to Start Wearing Purple Blush (9)

NUDESTIX Nudies Matte + Glow All Over Face Blush

This Is Your Sign to Start Wearing Purple Blush (10)

HALF MAGIC Cheek Fluff Soft Blur Cream Blush

For those on the warmer end of the spectrum, berry or raisin-toned blushes are flattering. One dot of Rare Beauty's liquid blush in the shade Faith serves up a highly pigmented deep berry. (René also attests to Rare Beauty liquid blush's impressive staying power.) Or, you can try Fenty Beauty's Cheeks Out Freestyle Cream Blush in Raisin Standardz, a blackberry hue. One GH staffer says she particularly appreciated its dewy effect on her dry, sensitive skin.

This Is Your Sign to Start Wearing Purple Blush (11)

Fenty Beauty Cheeks Out Freestyle Cream Blush

This Is Your Sign to Start Wearing Purple Blush (12)

Rare Beauty Soft Pinch Liquid Blush

How to apply purple blush

In short, purple blush can be applied just like any other blush, depending on your desired look and personal preferences. You'll also want to make sure you're choosing a formula that works with your skin type.

Those who prefer a lifted look can place color on their cheekbones and use a fluffy brush or a makeup sponge to blend it up toward the temples. From there, you can also create an ombré blush effect by layering on a pink blush or a highlighter, says Williamson. If you prefer a more natural-looking flush, René recommends using a lighter hand and applying color directly on the apples of your cheeks and even dusting a bit across your nose.

One amazing benefit of purple blush is that it can also be used as an eyeshadow for a monochromatic look, per Dimant. Or, if you're using a cream blush, you can even apply a bit to your lips.

This Is Your Sign to Start Wearing Purple Blush (13)

Jacqueline Saguin

Commerce Editor

Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Before joining GH in 2021, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.

This Is Your Sign to Start Wearing Purple Blush (2024)
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