How can you design a print brochure that is easy to navigate? (2024)

The first step in creating an easily navigable brochure is thorough content planning. Understand your core message, objectives, and target audience. Decide on the brochure format, size, shape, and the number of pages or sections it will have. Organize your content into distinct sections such as an introduction, problem statement, solution, call-to-action, and contact information. Utilize headings, subheadings, and bullet points to break your text into manageable sections. Write your content in a clear, direct, and compelling language, avoiding jargon, fluff, and filler words.

After planning your content for your audience, you need to consider in what form they want to receive it. Do you need to print it at all? Some content is expected online and needs to be to reach your audience. But there is some content where your audience will appreciate and seek out printed material. But what print format suits your audience - and your content? Does it need to stand out against competitors? Does it need to last? Does it need to be waterproof? Will it be a multipage document or a single sheet flyer? Would a folded poster with a hero image on one side and smaller 'pages' of content on the back suit? Where will they pick it up? Or will it be delivered and need to be the right weight and size for an envelope? Then design it.

Before you Start - Choose attractive colors - visible & understandable fonts- Limited content with new words- use vector images for visual understanding

I recommend selecting colors and fonts thoughtfully for your brochure. Align the colors with your brand identity, ensuring harmony and hierarchy. Limit the palette to three colors for consistency. Choose legible fonts, keeping it to a maximum of two styles. Vary sizes and weights for emphasis, avoiding overly decorative fonts. This approach ensures your brochure effectively communicates your brand's message while maintaining readability and visual appeal.

Consider all your parameters before you start.- Layout- Color schemes/styles- Typescale, Character and Paragraph styles etc- Navigation: Table of Content, Page Markers, Hyperlinks and page navigations etcThere are other things to consider but these are very key.

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Let's break it down into steps:1. Define clear objective and understand the target audience2.Establish a hierarchy of information to guide the reader3.Divide content logically into sections with a seamless flow4.Incorporate white space for readability5.Ensure intuitive navigation, especially in folded brochures6.Use visuals strategically to enhance understanding and capture attention7.Maintain consistency in design elements for brand identity8.Before finalizing design conduct user testing to gather feedback and make necessary adjustments

Elevate your brochure with impactful images and graphics that resonate with your brand and content. Prioritize high-quality, relevant, and original visuals while maintaining a careful balance—avoiding clutter by using them sparingly. Harness the power of white space, margins, and alignment to achieve a harmonious layout. Employ captions, labels, and icons strategically to enhance understanding, ensuring that every element complements and aligns seamlessly with your text

A reminder for every organization: invest in quality photography before you need it. For a brochure (and other media), nothing beats good images. The difference between good and bad images is substantial and can make all the difference in the final outcome.

It is really important to think about interactivity between panels. I see a lot of brochures where type goes across folds. You really have to think about composition and how the viewer's eye is going to move through the piece. The hierarchy of copy needs to follow that movement. Elements need to align between panels to support that journey. It all needs to work together to control the experience of the piece.

Be sure to use negative space or white space to draw attention to where it needs to be. You see some brochures that are really 'busy', blasted with content like a photo album, which can be an obstacle to navigation.What's not there (absent) is just as important as what is.A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupery.

When it comes to printing booklets and brochures, we always provide sample copies for our clients. This is one of the great advantages of digital printing – it allows for fast, one-off hard proofs for human quality checks. This helps to prevent any unpleasant surprises that can sometimes occur with automated processes. We've all experienced disappointment after buying print online, which is why we prioritise this personal touch!

Our company has always been heavily involved in Print design. That's actually a specific discipline and skillset that is rarer today, as graphic designers are spread so thin across digital media and other mediums.The point being, designers are increasingly unfamiliar with print industry terminology.Talk to your print partner. Ask for a 'wet proof' or a 'press dummy'. You can lookup print terms online, or simply build a good relationship with a printer who will onboard you, sharing the terms they use (as they do differ from press to press).

Before printing your brochure, meticulous testing is key. Proofread text for errors, scrutinize images and graphics for resolution and color, and verify layout alignment. Print a mock-up to assess the real-world look and feel. Solicit feedback from others and make necessary adjustments. When ready, opt for a professional printer, carefully selecting the right paper, ink, and finish to ensure your brochure makes a lasting impression. Thorough testing guarantees a polished and error-free final product.

* Start by organizing content into clear sections, such as services, benefits, and contact information.* Use a visually appealing layout with ample white space to avoid clutter.* Incorporate clear headings and subheadings to guide readers through the brochure.* Utilize bullet points or numbered lists for easy scanning of key information.* Include high-quality images or graphics relevant to each section to enhance visual appeal.* Ensure consistency in font styles, colors, and branding elements throughout the brochure for a cohesive look.

Understand production details.Brochures vary in size, shape, folds and number of panels or pages. Once you understand how the product is going to be printed, you can get clear on how it will be viewed by others. You can then determine what information and visuals should be revealed in the order as it unfolds. This can also give you clarity on opportunities to break up heavy content with images and other design elements to create blank space that decreases cluttered pages or panels as you dive deeper into the design.